Archive for the 'tips' Category

I’m not a big fan of using the latest/newest technologies, but  Google Chrome is fun. Web pages load faster – noteicably google search and gmail, which are highly optimized for google chrome.

So yes, the speed improvement made me switch to chrome.

There’s a good blog post by James Hamilton titled ‘The Cost of Latency’ where he reviews Steve Souder’s Veolicy 2009 presentation.

Some great examples there including:

• Google – Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.
• Amazon – In A/B tests, we tried delaying the page in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.
• Shopzilla – A year-long performance redesign resulted in a 5 second speed up (from ~7 seconds to ~2 seconds). This resulted in a 25% increase in page views, a 7-12% increase in revenue, and a 50% reduction in hardware.